Our managing partner, Laurenz Koehler, is featured in a new series on Channel NewsAsia, Ahead of Their Time.
Enable or Die
Marketing is so last millennium
Correct positioning
What job are you trusted to do?
New brands need to get the balance right
My big fat tracking problem
Winning back estranged customers
What are you trusted for?
Trust is multi-faceted creature. A strength in one area doesn’t necessarily result in a person or a brand being trusted in other areas. Most people and brands are trusted for certain things, like the competence to do a certain job, or having a great vision, or delivering an excellent and reliable personal benefit.
Do you know where you’re headed… and does your customer?
Vision is a key driver of trust. It provides customers of a Company with the reassurance that both they and the brand are walking along the same path, and heading in the same direction. Vision isn’t a statement of corporate objectives, it is more about the principles and ethos of a Company. The things it is committed to, and what it believes in.