In-depth Psychological profiling
Duxton Consulting undertakes unique in-depth psychological research which uncovers consumer needs and the underlying motivations which drive behaviour.
This unique psychological understanding allows Duxton to explain how and why consumers make decisions. Our work is rooted in the principles of Morphological psychology and Behavioural economics which enables us to approach research with a mix of academic rigor and creativity.
Duxton identifies the key factors at play when choosing a brand or service, and develops strategies to drive behavioural change.