Brand Strategy

Building Customer Relationships

The changing media landscape and the increasing role of customers in guiding ‘their’ brand means that relationship-building is critical to achieving loyalty. Duxton Consulting uses a unique psychological model to understand how relationships form and develop. This provides a powerful tool to help brand owners successfully manage the brand-customer relationship, both online and offline.

Delivering a customer experience which meets or exceeds expectation is key to brand satisfaction and advocacy. Duxton’s Perceived Value Gap technique measures and monitors customer experience and provides a diagnostic platform for enhancing customer satisfaction.

Understanding the underlying psychology of consumers allows Duxton to precisely position brands and create customer segmentation targeted directly at their core needs.