Choice Model


Choice modelling predicts the consumer impact of changes to the marketing mix

Choice modelling enables brands to mimic real life decision-making, and identify the key drivers of choice in any product situation. 

It helps Companies reduce risk and anticipate customer reaction to new products, features, pricing, buying experience, and promotional offers.

Choice modelling helps reduce the risk of marketing errors by gauging  consumer reactions to different options before implementation.

Duxton provides marketers with a sophisticated ‘Decision Support System' that predicts the impact of changes to the marketing mix. This enables invaluable ‘modelling’ of options to predict consumer impact….among different target audiences.

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