MyChoice predicts the consumer impact of changes to the marketing mix

MyChoice enables brands to mimic real life decision-making, and identify the key drivers of choice in any product situation. 

It helps Companies simulate customer reaction to new products, features, pricing, buying experience, and promotional offers.

MyChoice is a low cost, fast marketing tool that reduces the risk of marketing errors by simulating consumer behaviour before any implementation.

Duxton provides marketers with a sophisticated ‘Decision Support System' that predicts the impact of changes to the marketing mix. This enables invaluable ‘modelling’ of options to predict consumer impact….among different target audiences.

For more information, please click here.