MyChoice

CHOICE MODELLING


MyChoice predicts the consumer impact of changes to the marketing mix

MyChoice enables brands to mimic real life decision-making, and identify the key drivers of choice in any product situation. 

It helps Companies simulate customer reaction to new products, features, pricing, buying experience, and promotional offers.

MyChoice is a low cost, fast marketing tool that reduces the risk of marketing errors by simulating consumer behaviour before any implementation.

Duxton provides marketers with a sophisticated ‘Decision Support System' that predicts the impact of changes to the marketing mix. This enables invaluable ‘modelling’ of options to predict consumer impact….among different target audiences.

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