Consumer Understanding

Precision targeting


Duxton has developed unique tools to understand the product and service choices that people make. We then relate those choices to specific consumer profiles.

This understanding allows clients to optimise their product or service offering to target specific consumer groups.

And it enables Duxton to create much more accurate ‘look-alike’ profiles that deliver more cost-efficient, impactful programmatic media buying.

We call this 3D Consumer Profiling: combining consumer profile with preferred product/service and their online behaviour.

Duxton uses 3D Profiling to:

  • Optimise products/services to meet the needs of specific consumer profiles

  • Create messaging which is precisely targeted at specific consumer segments

  • Develop more detailed look-alike profiles that enable more targeted, cost-efficient online media buying