Using Psychology To Create Business Opportunity

Our work is rooted in behavioural economics because the most effective marketing solutions are always based on a deep understanding of consumer needs. We create business growth opportunities for our clients by delivering strategies and innovations driven by customer insights.


Duxton Consulting undertakes unique in-depth psychological research which uncovers consumer needs and the underlying motivations which drive behaviour.

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Understanding the underlying psychology of consumers allows Duxton to precisely position brands and create customer segmentation targeted directly at their core needs.

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Innovation is the life blood of any company and a critical competitive element. Duxton uncovers the powerful psychological insights which provide the inspiration for new product and service ideation.

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