Using Psychology To Create Business Opportunity

Our work is rooted in behavioural economics because the most effective marketing solutions are always based on a deep understanding of consumer needs. We create business growth opportunities for clients by delivering actionable strategies that increase brand competitiveness and precise consumer profiles that sharpen communications.



Duxton Consulting conducts unique in-depth psychological research to uncover the underlying consumer needs and motivations that drive human behaviour.

Our work is rooted in the principles of Morphological Psychology and Behavioural Economics.

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Duxton has developed unique tools to reveal consumer profiles based on product, feature, and price preferences.

This enables us to create consumer ‘3D segments’ and deliver precisely targeted messaging and media buying.

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