Using Psychology To Create Business Opportunity
Our work is rooted in behavioural economics because the most effective marketing solutions are always based on a deep understanding of consumer needs. We create business growth opportunities for our clients by delivering strategies and innovations driven by customer insights.
Duxton Consulting undertakes unique in-depth psychological research which uncovers consumer needs and the underlying motivations which drive behaviour.
Understanding the underlying psychology of consumers allows Duxton to precisely position brands and create customer segmentation targeted directly at their core needs.
Innovation is the life blood of any company and a critical competitive element. Duxton uncovers the powerful psychological insights which provide the inspiration for new product and service ideation.