Innovation Workshops

Co-creating ideas that work

Duxton organises and facilitates Workshops which co-create original marketing ideas, new services and products

The Workshops are interactive and encourage the full involvement and interaction of all participants. The Innovation Workshops focus on consumer insights which originate from Duxton’s research as well as the participants’ own observations.

The Workshops build insight platforms and then ideate against specific propositions. The best ideas are selected and built on by the group so that there is clear concensus on the most original and effective concepts. Finally, there is clear action plan agreed to ensure that ideas are driven forward into implementation.