A unique tool that predicts the impact of changes to the marketing mix
MyChoice is a unique tool that mimics real life decision-making to identify the drivers of brand choice. It enables clients to understand the relative importance of each brand attribute, i.e. price, feature, promotion, etc.
MyChoice also allows clients to simulate customer reaction to new products, features, pricing, and promotional offers. This reduces the risk of marketing errors by simulating consumer behaviour before implementation.
MyChoice also identifies the impact of different brand attributes among different target audiences. So clients can understand what attributes attract what profile of consumers.