Needs Mapping

NEEDS MODEL


The Needs Map is an actionable platform for strategy development 

The Needs Map is a consumer-centric platform for precise market segmentation, brand & product positioning, marketing & innovation.

The Needs Map reveals powerful insights into the psychology of consumers in any category. This leads to more precise strategies, because by uncovering the underlying, psychological needs we can better understand consumer motivations and resulting behaviours.

The Needs Map is an actionable platform for strategy development which allows marketers to identify the specific needs which can be triggered to modify behaviour.