Articles & Talks
Laurenz and Alan presented at the CMO Conference in KL on April 21st, 2015. They showed how marketing will need to evolve in the future to generate greater customer satisfaction.
Laurenz presented at the ESOMAR conference on May 18th in Singapore in conjunction with Millward Brown. The presentation was called 'Spreading a Common Tongue' and explained how embedding an integrated consumer segmentation system can power business strategy.