combining insight and understanding
Growing and strengthening brands is becoming ever more difficult in a rapidly evolving business environment.
The keys to success are:
INSIGHT: uncovering the underlying psychological needs and motivations of consumers which drive behavior
UNDERSTANDING: identifying the drivers of brand choice and developing consumer profiles based on preferences. This allows us to determine exactly which consumer profile chooses what products and why they do so.
Combining INSIGHT and UNDERSTANDING allows Duxton to help brand owners develop actionable marketing strategies, create targeted messaging, and achieve more cost efficient, impactful media buying.