HPB worked with Duxton Consulting to develop a comprehensive understanding of Singapore residents’ needs drivers for health. We have adopted their framework as a basis to craft all our outreach efforts, allowing us to streamline our campaigns and optimise efforts. We found the process of working with Duxton to be collegial and enlightening.
— Vernon Vasu, Director Corporate Marketing & Communications
Singapore Tourism Board
Duxton conducted in-depth interviews across six countries to deliver a leisure travel category needs map. Most importantly they conducted several fun, engaging workshops with STB to facilitate understanding across the Board. This helped everyone understand traveller needs to help inform our marketing initiatives
— David Lim, Deputy Director, Segment Marketing Singapore Tourism Board
Duxton worked with Celcom to set up a new division to help us understand and analyze customer needs and behavior. Their work has had a strong positive impact on the way we see our customers and our entire product approach.