Accurate, cost-efficient media buying through 3D Segmentation

Sniper creates deep ‘look-alike’ profiles that can be very precisely targeted by online media buying.

It does this by using MyChoice to identify consumer profiles that are attracted by specific brand attributes.

Sniper then ‘tags’ each consumer profile (with their permission) so that we can follow their online behaviour.

The results is ‘3D segmentation’ that combines socio-demographics, perceptions, behaviours, brand preferences, key brand attributes….and online behavior.


  • messaging can be tailored to each segment and their known preferences;

  • online media buying can be targeted precisely to achieve greater efficiency and effectiveness

Sniper can also help ‘geo-fence’ locations so that footfall can be measured and directly related to a media campaign.